// RIGHTLISTED VS HELIUM 10
Helium 10 finds the keywords. Rightlisted writes the listing.
They solve different parts of the same problem, and most sellers who use one still need the other.
Helium 10
A research and operations suite: keyword and product research, rank tracking, PPC management, inventory and refund tools, mostly built around Amazon. It tells you which words buyers search and how your listing is performing — writing the listing itself is still on you.
Rightlisted
Takes a seller's photos and description and writes the listing — title, bullets, description, tags — for nine marketplaces (Etsy, Amazon US, Amazon DE, eBay, Walmart, TikTok Shop, Shopify, Pinterest, Instagram), each checked against that platform's character limits, tag counts and banned-phrase rules before it's handed back. No PPC, no inventory, no rank tracking.
- When to reach for Helium 10
- Amazon keyword and competitor research, PPC campaign management, inventory forecasting, refund recovery. Rightlisted doesn't do any of this.
- When to reach for Rightlisted
- You have a product — photos and a plain description — and need listing copy for one or several marketplaces that won't get flagged for an over-length title or a banned phrase. Nine platforms, one input.
- Using both together
- Run keyword research in Helium 10, then paste the terms it surfaces into Rightlisted's product details. The copy comes out built around those keywords, still checked against every rule for the platforms you're publishing to.
- Selling outside Amazon
- Helium 10 is Amazon-first. If the same product also needs an Etsy listing, an eBay listing and a TikTok Shop caption, Rightlisted generates all of them from the same photos and details in one pass.