// FIELD NOTES
Marketplace SEO, from the people who build the rule engine.
No agency fluff, no "10x your sales overnight." Just what actually changes when a listing gets found versus when it doesn't — Etsy, Amazon, eBay, Walmart, TikTok Shop, Shopify, Pinterest and Instagram.
Etsy SEO in 2026: What Actually Moves the Needle
Front-loading, long-tail tags, and why "handmade colourful bag" loses to a search phrase you'd never say out loud in a shop.
AmazonAmazon Cut Title Limits to 75 Characters — Here's What Changed
The July 2026 title-length cut caught a lot of sellers off guard. What it means for your existing listings and how to rewrite for it.
StrategyStop Writing Descriptions Like a Person, Start Writing Like a Search Box
The gap between how you'd describe your product to a friend and how a buyer actually types it into search — and why that gap is costing you sales.
ComplianceThe Restricted Words List Every Handmade Seller Should Know
Velcro, Onesie, "FDA approved," "eco-friendly" — the genericized trademarks and regulated claims that get listings pulled, and why you probably didn't know.
InternationalSelling on Amazon.de: Why Machine-Translated Listings Get Returned
Geldbörse is not a shoulder bag. What word-for-word translation actually does to a German buyer's trust — and what native phrasing looks like instead.
Etsy13 Etsy Tags: How to Actually Use All of Them
Most shops leave tag slots empty or fill them with duplicates of the title. Here's what the 13 slots are actually for.
AEO / GEOWhat Is GEO (and Why Your Listings Need It Before Everyone Else's Do)
Buyers are starting to ask ChatGPT and Perplexity what to buy instead of typing into a search bar. What that means for how you write a listing.
StrategyEtsy vs eBay vs Shopify: Where Should a New Seller Start?
Three completely different traffic models, three completely different seller expectations. A practical comparison, not a sales pitch for any of them.
AI & ListingsWhy AI-Written Listings Get Flagged (and What "Grounding" Actually Means)
Ask an AI tool to write a candle listing and it will probably call it "hand-poured" whether or not you told it that. Here's the actual failure mode.
StrategyTikTok Shop and Pinterest: The Traffic Small Sellers Leave on the Table
Two platforms with completely different buyer intent, both usually treated as an afterthought. What each one actually rewards.